It started with a website, every business needs a website right? So I went online and learned how to code on Joomla and created the spa’s first website. Facebook pages hadn’t been developed and we were just migrating over from MySpace but I was able to create traffic to our facebook profile and cool new website using blogs and creative social media posts.

Understanding SEO and that we had to have the company’s website link on all major platforms to increase our searchability, I signed the spa up for yelp, foursquare, Manta and some other sites that don’t even exist anymore.

Using a CRM was huge key to the spa’s success, it was able to collect data i.e sales patterns, retention rates, demographics as well as send mass email campaigns.

It was, at the time, a new way to market. And call me crazy, but there’s something so beautiful about coming up with an idea, strategizing, implementing and measuring the results.

A few Regular clients of the spa, who owned their own businesses, began to notice the marketing was working and contracted me to manage their digital marketing campaigns. Some even hired me to create their brand from scratch. Every new client was like learning a completely new industry.

Fast forward to 2013 and I was elected Chair of Marketing for the Women’s Council of Realtors Miami Network. This exposed me to Real Estate Marketing, a fast paced competitive market.

Having developed over 200 Brands and after working with Top Producing Real Estate Brokerages, Attorneys, Doctors and Marketing Companies across the United States, I have acquired the knowledge, experience and network of professionals to take ANY brand to the next level.