01 — Brand

Your Brand is your message. How your audience perceives you will essentially decide if they choose to engage or not. It is more than just a font, it goes as deep as colors, picture tonality, captions, hashtags, mission statements, design elements and more.

02 — Content Calendar

Once you have developed a Brand it is important you create a strategy on what, where and when you will be posting. Having a calendar keeps you accountable on posting 5-7 times a week and allows you to plan your feed’s esthetic. and allows you to measure your campaign goals.

03 — Engagement

You can post amazing content all day, with all the right hashtags at all the right times but if you do not ENGAGE with your desired audience you lack credibility any approachability. No one wants to buy from a ghost account. Make sure to comment, like and share posts that genuinely interest you. ( we can smell fake, even online). Engagement is also a key variable in the algorithm and constant engagement will keep your content fresh on your follower’s feed.

04 — Nurture & Convert

It’s a busy world on social media platforms and it’s not unusual for your brand to get lost in the sauce. That’s why it is important to stay relevant on ALL media platforms. This includes, email, text messages, and even networking in real life.